Thursday 28 June 2007

Morrison’s slash CD prices

Morrison’s, the UK “value” supermarket chain, has launched an aggressive discounting campaign, pricing its chart albums (eg the White Stripes’ Icky Thump and the new Clash compilation) at a challenging £7.

The prices are only available in-store – Morrison’s doesn’t sell CDs online.

Best value has to be new The Traveling Wilburys Collection, at £10. At that price, even those who bought the originals on release might now add the reissue to their collection; at £10, the extras – four bonus tracks, DVD, booklet and packaging – are probably worth having. For the fan, there’s a price point below which every Dylan product, bar none, is worth having. Wilburys at £10 is such a point.

Yet one more reason to shop at Morrison’s… .


Gerry Smith

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